Who We Are
For over a century, Great Eastern Life Assurance (Malaysia) Berhad has been making life great for Malaysians, serving the nation as the largest and most established life insurance company. As of 31 December 2013, our assets are valued at over RM63.5 billion, and we have over 2.9 million policies in force served by 21 operational branch offices and a network of 17,000 agents across the nation.
We’re a Life Company
Great Eastern Life is constantly evolving to stay ahead of the curve. We have changed the way we look at life insurance. At Great Eastern Life, we go beyond the traditional role of an insurance company. We believe that while insurance is important, it can never replace what matters most to your family – you. We’re not just a life insurance company anymore. We’re a Life Company. We are making it our responsibility to do all we can to help our customers live healthier, better and longer.
To help our customers embark on their Live Great journey, we introduced our Live Great Programme, the first in the insurance industry to offer a holistic integrated health and wellness programme of this scale.
Bringing Us Closer to the Community
Great Eastern Life is committed to making a positive difference to the communities we serve.
Our Children Care project, which started in 1995, benefits underprivileged children in Malaysia. To date, RM1.8 million worth of special equipment and learning aids have been donated to over a hundred underprivileged children’s homes in the country. We also made life great for students through our Supremacy Scholarship Award.
This annual scholarship is awarded to deserving students to help them pursue tertiary education both locally and at approved universities overseas. For the past 16 years, Great Eastern Life has awarded close to 117 regional and local scholarships valued at over RM7.9 million.
A Trusted Brand
In 2012, Great Eastern Life made history by being the only life insurance company to receive the Reader’s Digest Trusted Brand Gold Award for a record nine consecutive years. In the same year, we also clinched the Frost & Sullivan Malaysia Excellence Awards and wasnamed Private Health Insurance Provider of the Year.
In line with our Live Great proposition, we organised Yoga for Life. The event, the largest of its kind in Malaysia, attracted 2,200 participants and has been recognised by the Malaysia Book of Records.