Life On The Job: Event & Sales Manager

Edmund Tan, an event and sales manager at Worthy Media, tells gradmalaysia.com readers what it's like to be in his shoes!
gradmalaysia_Image_Edmund Events Worthy Book_2017
Edmund Tan Tien Tien
Event & Sales Manager, Worthy Media
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What did you do at university?

I majored in Computer Studies. Back then, I really loved computers, tech and of course PC assembling. One of the modules, Project Management, influenced me a lot, because it inculcated problem-solving skills which come in really handy when I handle projects or events today. 

Why did you choose a career in your field?

I enjoy challenges and being in sales and events excites me every day. One of the major attractions of joining this field is the people – I enjoy meeting our fans and listening to their feedback motivates me. Not to mention, I enjoy working with a core team of people who are amazing and make things work at Worthy Media.

What do you do in your job? 

At Worthy Media, I plan, secure and execute roadshows in conjunction with events, talks, runs, at colleges, universities, office buildings and shopping malls. These involve sourcing for events strategically, negotiating win-win scenarios with event organisers, preparing sponsorship items, planning and organising for promoters and marketing collaterals, and most importantly, generate sales!  

What do you like most about your job?

Aside from being the first-liner to our customers and the satisfaction of contributing to an ambitious and growing company, actually there are many other things that I like about my job, including the casual-wear environment (with plenty of bean bags), colleagues (young and awesome), monthly team outings (eg ice skating, movies, karaoke, etc) where we have fun and bond together and a cosy workplace where everyone cares for one another.

What skills do you consider to be essential for your job?

  • Communication skills
  • Organisation skills
  • An energetic and ‘can-do’ attitude.

What are your future plans?

My future plans will be to:

  • Increase Worthy Media’s roadshow frequency and sales by multiples.
  • Lead the roadshow sales team to greater heights.
  • Continually improve and be the best in my field. 

Some advice 

My advice to students who are considering a sales/events role to keep in mind:

  • Do or do not, there is no try. 
  • Nothing is impossible. 
  • Keep a healthy and balanced lifestyle, as work is a marathon, not a sprint.