Life On The Job: Graphic Designer

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gradmalaysia_Image_Kelly Events Worthy Book_2017
Kelly Loh
Graphic Designer, Worthy Media
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Kelly Loh, a graphic designer tells gradmalaysia.com readers what it's like to be in her shoes!

How were your university days?

I've always been fascinated about art and design so naturally choosing a design course was the right step forward to achieve my future goals as a designer. Therefore, I took a design course that I felt was perfect for me, which was further backed by a national scholarship.

How did you choose your career?

Design is my passion. I have had a love for art since I was a kid and am able to express myself better through design. To be able to choose a career that I love means a great deal to me. Like Steve Jobs once said, 'Your work is going to fill a large part of your life, and the only way to be truly satisfied is to do what you believe is great work. And the only way to do great work is to love what you do.'

What's your role at work?

As a graphic designer at Worthy Media, I create visuals to communicate a specific message. I am given a brief, which states a problem to solve, or a specific outcome that needs to be achieved. I will then collect information and analyse it to figure out the best solution that can be executed visually.

Share some of the more fascinating bits of your job.

I love the challenges I get every day! There is always something new daily and I always believe knowledge is power. At Worthy Media, I am given the responsibility to make sure that every artwork that is released are aesthetically pleasing and functional.

What are the essential skills required to do your job?

I believe one of the most important skills to have is the ability to speak, live and breathe Adobe or at least have basic knowledge on Illustrator, Photoshop & InDesign. You also need people skills - the ability to communicate with clients is very important as well. Lastly, you need talent to be able to instinctively exercise good judgement on visual communication elements such as shape, scale, colour, typography, etc.

Any future plans?

I plan to gain as much experience and knowledge in my field and grab any opportunity available for me. I will continue learning through seminars and talks, and maybe one day, I will obtain my Master's degree. Bagging a few awards would be great too.

What advice would you share with graduates?

You need to be passionate about your work. Love what you do and do what you love. Being a graphic designer isn't just about drawing and making things look beautiful. There's a lot of thinking and brainstorming behind it. Don't be afraid to fail, take it as a learning opportunity to gain maturity as a designer.