5 Tips To Help You Land Your First Marketing Job
Whether you studied marketing or majored in something else during your university days, securing a career in the field can be equally as challenging when you’re a fresh graduate. You probably had some knowledge in marketing, like branding of products, but hardly any experience. Hence, let us share with you 5 effective tips to help you make that leap from student to marketing employee.
Tip #1: Know What Kind Of Marketing Job You Want
Just by saying “I want to work in Marketing” is an extremely generic statement to a career counsellor or job interviewer. You’ll probably be hit back with an “Any idea on what marketing positions specifically that you’re interested in?”, forcing you to think deeper into what you really want in the field.
Marketing is an umbrella term that entails many jobs and functions, it’s essential to do your homework to learn about these various jobs and roles, and if they’re the right ones for you. From email marketing to brand management to product marketing, familiarizing yourself with these marketing roles opens up your options and helps you uncover the uncommon roles, the good and ugly; all of which aid you in envisioning your marketing job in the long run.
Tip #2: Keep Up With The Marketing Experts
What better way to keep up with marketing trends and campaigns than from the industry leaders themselves? You can follow marketing experts on social media, subscribe to newsletters, read articles they’ve published and even participate in their ongoing campaigns. These can give you deep insights into marketing strategies and best practices that’ll help you in your marketing career.
As you get to know the players, you’ll identify people and companies that you want to hustle for and the areas of marketing that you want to focus on. During your interviews, you can use this information to demonstrate to employers that you’re staying on top of industry trends – it’s a chance to demonstrate your passion for the role and it can set you apart from other candidates.
Tip #3: Develop More Marketing Skills
We understand that the pandemic might pose a challenge for you to get hired, but that doesn’t mean you can sit around twiddling your thumbs! A fruitful way to spend your time is learning and strengthening skills that’ll help you in your marketing career by making you an appealing candidate for the role you applied for. Even if you’re working a 9 to 5, take an hour or two every day to pursue marketing courses online to sharpen your skillset. Digital marketing is a hot topic now given that our ways of living are shifting online, maybe you can start with that?
Tip #4: Build Your Online Portfolio
In Malaysia, applications for marketing vacancies may only require a resume from candidates, but we’re here to tell you that, including an online portfolio is always a plus and may greatly benefit your chances of getting that job. If you have some experience from freelancing or independent projects that you did during university, compile your best work into an online portfolio. Other than LinkedIn, there are other websites you can use to build your portfolio. Here are some FREE and easy-to-use portfolio sites to share your work:
Tip #5: Try For Freelance Opportunities
As the saying goes ‘experience is the best teacher’, the best way for you to determine whether certain marketing jobs are for you is to gain hands-on experience in the field. Try and get yourself any freelance opportunities for marketing-related jobs—such as copywriting or social media management gigs. This is a valuable way to get real-world experience that you can put on your resume.
A good place to start is by asking around your network. Do you know anyone who is or knows a small business owner that might need help with marketing roles? It can be as simple as putting out weekly email newsletters or promoting a new initiative on social media. At the end of the day, all is not lost, learn as much as you can and accept any opportunity that comes your way!