Alliance Bank Malaysia Berhad

Employment Type
Application Dates
Opportunity Overview
Graduate Jobs
Competitive Salary
Required Level of Study
Bachelor degree
Areas of Work
Banking & Financial Services
IT and Technology
Degrees Accepted

Campaign Management, Group SME & Commercial Banking

Job Description

Identify line of business key focus areas and implement relevant marketing campaigns or initiatives to achieve our budgeted numbers.

Campaign Management

Conceptualise, plan and execute marketing strategies to drive customer acquisition, product cross sell/up sell, product utilisation or anti attrition. Key activities include:

  • Conduct pre campaign analysis or opportunity sizing: Identify target audience and build business case to evaluate benefit and cost as well as to assess potential risk and return to the Bank.
  • Work with various internal and external stakeholders to develop unique value propositions and to deliver the right messages to engage with our target audience.
  • These include identifying the right marketing mix to effectively reach out and capture the interest of our target audience at different stages of the marketing funnel.
  • Design meaningful customer journey as well as develop viable sales, leads management and customer fulfilment process to promote operational effectiveness and efficiency while ensuring adherence to internal operating procedures as well as risk and regulatory requirements.
  • Conduct effective campaign briefings to our customer-facing team (i.e. sales, branches, contact centre, etc.)
  • Conduct regular and consistent research on the latest competitor offerings and/or market best practices/trends to keep our business ahead of other industry players.

Data Analytics and Performance Management

  • Track, monitor and analyse KPIs related to all initiatives and quickly build countermeasures (where necessary) to ensure all initiatives meet the strategic and financial objectives of the line of business and the Bank.
  • Develop periodical management/strategic decks such as sales and campaigns dashboards, forecasts and performance reports to management.
  • Leverage on data analytics to identify key learnings and provide recommendations on performance improvement.

Experience / Knowledge required


  • Strong project management skills
  • Good command of language (English and Bahasa Malaysia)- both spoken and written
  • Strong presentation and communication skills as well as influencing, negotiation and problem-solving skills.

Education / Knowledge

  • At least a Bachelor’s Degree in a related field
  • Banking know-how, analytical skills preferred


  • For Executive Level: Fresh graduates are welcome to apply
  • For Managerial Level: Min. 2-3 years of working experience with basic banking know-how

Other Attributes

  • Good interpersonal skills and able to work independently as well as in a team to achieve common business goals and targets
  • Mature, self-motivated and result-oriented