Who We Are
Citi's business presence in Malaysia dates back to July 1959, starting with our first operation in Medan Pasar, Kuala Lumpur. Locally incorporated in 1994, Citi now serves customers across 11 branches in Kuala Lumpur, Penang, Kuantan, Malacca, Johor, and Selangor. Malaysian operations are organised into two major business groups – Regional Consumer Banking and Institutional Clients Group.
Citi is a market leader in credit cards holding the largest market share in sales volume (usage), and currently in second position among the foreign banks in wealth management. We bank with 95% of target market top tier local companies and multinationals in the country. Citi is the top foreign bank for Corporate FX, and has a dominant share of the cash management business and institutional investor transactions. We are the number one custodian bank for foreign broker inflows.
Citigroup also provides offshore financial services out of its office in Labuan, Malaysia. The country hosts a strategic site for Citi’s centralised operations based in Kuala Lumpur and Penang, managing processes cut across a gamut of businesses and services for Global Transaction Services, as well as Securities & Banking clients in Asia and other regions. The Citi Service Centre (CSC) in Kuala Lumpur also provides regional Anti-Money Laundering transaction monitoring to identify and prevent possible money laundering activities covering 16 countries and multiple businesses. The regional operation acts as a strong line of defence against terrorist financing and organized crime.
Community Outreach in Malaysia
Citi's citizenship initiatives in Malaysia have in the last 10 years focused primarily on financial education. Our programmes are implemented through grants from the Citi Foundation. In 2014, we made a deliberate strategic move to diversify our citizenship focus to also cover urban transformation.
- Aligning the focus on Citigroup’s initiative on Citi for Cities, the Urban Transformation portfolio was introduced with the goal of driving greater economic progress in cities and positioning us as a leading financial services innovator and community problem-solver. In 2015, Citi Malaysia embarked on a new partnership in 2015 with Think City KL Sustainable Shared Spaces Program (US$100,000)
- We also added The Edge Education Foundation as a new partner to our grants programme covering youth economic opportunities in the Klang Valley.
- In terms of financial inclusion, we worked on the Citi-UPM Financial Empowerment for Mature Women Programme (Phase 2) to increase the number of low-income women who adopt positive financial behaviours and accumulate and preserve their financial assets.
- In addition to the citizenship programmes that are run out of Citi Foundation, Citi’s annual Global Community Day sees Citi employees, family and friends gather as one to demonstrate a shared commitment to its communities – a commitment that is carried out year-round by many employees who regularly volunteer their time. In 2015, the Global Community Day efforts raised RM217,941 in aid for the children of Nepal.