Manager, Channel Marketing

Application Dates
Applications open
21 Apr 2021
Applications closing
21 May 2021
Opportunity Overview
Type Graduate Jobs (Full-time)
Location
Shah Alam
Start date
Academic requirements
Level of Study
University undergraduate

Lead & develop all channel-specific volume-building plans through shopper insights to deliver set volume target & clear KPIs, including post-evaluation.

Responsibilities

  • Lead & develop all channel-specific volume-building plans through shopper insights to deliver set volume target & clear KPIs, including post-evaluation.
  • Work with Brand to translate Brand Concept into Shopper Program in the respective channel.
  • Negotiation with Sales for an effective & efficient activation of Channel Programs.
  • Tracking and feedback on weekly volume on reasons behind/ahead of respective brands within the channel.
  • Identify issues & opportunities through channel analysis and develop plans to address these issues/opportunities.
  • Manage channel Direct Marketing Expenses (DME) – i.e. Tracking and usage within budget, Issuance of Purchase Order (PO) and follow-up on Invoices, Ensure Return Of Investment (ROI).
  • Plan & develop channel activities in respective regions (Central/East Msia).
  • Develop in-store presence & communication – i.e. Impulse Purchase Points (IPPs), Picture of Success, tools of trade.
  • Plan & lead Commercial Meeting – i.e. Region update, Competitive intelligence via market visit.
  • Derive solid channel & shopper plans during Annual Business planning