Who We Are

Hong Leong Assurance Berhad (HLA) is Malaysia’s largest local life insurance company. It is a well-established and respected Malaysian brand offering financial planning and protection solutions to meet the various needs of Malaysians at different stages of their lives. Commitment to the customer is the key to HLA's success, where services are provided through a large network of branches, agents and brokers throughout the country as well as bancassurance and alternative distribution channels.

HLA is the winner of the Domestic Life Insurer of the Year – Malaysia by Asian Banking and Finance Insurance Asia Awards 2016, 2017 and 2018, the Best Life Insurance Company – Malaysia by World Finance Global Insurance Awards 2017 and International Finance Awards 2017, as well as the Most Valuable Brand Award by BrandLaureate BestBrands Awards 2016-2017.