Jaya Grocer (Trendcell Sdn Bhd)

Retail and Merchandising

Who We Are

Our story began way back in the mid 2000's when a few industrious individuals had a vision to create a good value grocer that was capable of meeting the discerning appetite of Klang Valley residents for high-quality, fresh products and household goods for their everyday needs. 

This vision became a reality at our first-ever Jaya Grocer outlet, which was brought to life at Jaya 33 in Petaling Jaya. The mission of this easily accessible, mid-to-high tier premium grocer was to serve the families in Section 14 and the surrounding areas. At the time, we were one of the only Malaysian-based premium grocers with a wide range of imported fresh produce and household goods, serving local communities with each subsequent branch that we opened. Over time, Jaya Grocer became more than just the local premium grocer in town. It became a household name found in conversations between family members, friends, colleagues, and passing acquaintances. As word of mouth spread, our company grew. 

We now have over 36 outlets in Peninsular Malaysia, a fast-growing online delivery service, and the aspiration to open many more outlets in the years to come. Both Jaya Grocer and Hank’s Fine Foods have won the hearts of families nationwide by passionately providing consistently fresh green produce and importing the finest, carefully curated products from trusted international suppliers. Here at Jaya Grocer, quality is paramount. We bring our customers nothing but the best that the world has to offer. 

As Malaysia’s most recognizable grocery chain, Jaya Grocer is an iconic household name—one that is synonymous with high-quality daily essentials and an exclusive, ever-growing range of imported products. Whether you’re a discerning customer with a preference for hard-to-find foreign ingredients and snacks, or you’re on a weekend grocery run for your family, or you’re looking for a great place to develop your career—at Jaya Grocer, you’ll find everything you need.