Amira Najua Sa’abana

Associate, Business Development

Bachelor of Science in Business & Economics, Lehigh University, US, 2012

At university 
I double-majored in marketing and finance with a minor in graphic design. I was adventurous and took courses outside of my chosen field. I always felt that college is a time to experiment different topics, as well as to expand your horizons and broaden your scope of knowledge.

My background
Throughout my college years, I always held part-time jobs such as working as a tutor, counsellor and house assistant at the performing arts centre. One summer, I volunteered as a marketing intern for Zoellner Arts Center because I figured it would be a great way for me to get acquainted with the field of arts. My internship then led to a part-time employment throughout my final year of college, which eventually led to a permanent job as a marketing coordinator after I graduated. I worked for the company for about a year before deciding to make my way back to Malaysia.

My company and job
I currently work at Astro AWANI and I am part of the business development team. On most days, you’ll see me running around meeting with potential corporate partners to expand the Astro AWANI brand. I also execute ground events and develop ideations on how to grow the business in line with the overall strategic direction of the company.

The best and worst bits
The heart of Astro AWANI is its people. I work with a group of talented and passionate individuals who inspire me to improve myself every day. The bar is set high and sometimes the pressure to deliver gets overwhelming. But hey, I knew what I signed up for and I want to take on the challenge.

My most memorable achievement at work
I started working for the 24/7 news channel two weeks before Malaysia’s 2013 General Election. Being in the midst of all the chaos and staying up till dawn to wait for the official announcement are some of the fondest memories I have of the start of my Astro AWANI career.

Getting the job
I was interviewed for this position through Skype. The biggest challenge for me was to translate my personality across the internet. As for what clinched the job for me, I don’t know, you have to ask my boss!

Be prepared for
Multi-tasking! You are dealt with everything under the sun and it will all come to you at the same time. Know that you have to be a jack-of-all-trades because when you are responsible of representing a brand, you need to know all aspects of the organisation and be able to stand for it.

Some advice
You can have all the skills in the world, but if you don’t know how to share your ideas with other people, you won’t make any impact in this industry. Have an open mind about everything. New experiences come your way every day so never miss a chance to keep learning and continuously strive to develop your professional self.