OSIM was founded in 1979. In the late 1980’s, its business model evolved from one of trading products to developing products. The company entered a strong growth phase from 1990 to 2006, before entering into a ‘correction’ period from 2006 to 2008.
OSIM continues to focus on a strategic business matrix of targeting the growing middle class in Asia and effectively operating its specialty retail outlets to create demand for its products.
Globally, OSIM has 566 OSIM shops, 148 GNC shops, 312 Brookstone shops and 48 RichLife shops.
OSIM currently has 433 outlets in five key countries of Singapore, China, Hong Kong, Taiwan and Malaysia. Beyond these, there are 133 OSIM franchised outlets in over 20 other countries.
While the company continues to develop its business in all 29 countries globally, China will be its focus for the next lap. The country has 228 OSIM outlets and 48 RichLife outlets, in 35 primary cities like Shanghai, Beijing, Guangzhou, Shenzhen and Chongqing.